Cliff Endsley x Profoto

Running
& Golf.

A running and golf photoshoot w/ BTS video

Shoot overview.
Three lighting worlds.

Split 50/50 between running and golf.

Location

High key studio

Dark studio

RUNNING

The Pavement

Local streets, urban environments.

High key studio

Clean white set. Emphasis on one impactful moment.

Dark studio

Black set, hard rims, sweat and texture. Multi-pop sequence. Props: plexiglass for underneath shots, treadmill for action shots.

GOLF

On course

Polished shots highlighting on course range.

High key studio

Clean lifestyle imagery with different aesthetics, highlighting Cycle Mode.

Dark studio

Multi-pop swing studies on black.

BTS

A BTS video is captured throughout the shoot, featuring the Connect Pro remote.

Proof of concept.
On course.

Initial footage and images captured for the on course segment.

Golfer at impact on the fairway, ball in flight
Golfer holding his finish on the fairway
Behind the scenes: golfer at address with a Profoto head and softbox on the fairway

Sample images and footage

Running · Talent

Talent.

Zeyla Olson  @zeylaolson

Marc Reina  @hey_marcareina

Zeyla Olson

Zeyla Olson, studio portrait
Zeyla Olson running

Marc Reina

Marc Reina running on a pier
Marc Reina running

Studio · Vista, CA

Stage
Two Nine.

3,400 sq. ft. studio with 24 ft. ceilings

Cyclorama 32 ft. wide x 30 ft. deep, coved

Overhead grid 20 x 20 ft., four independent winches

Roll-up door 12 ft. wide x 15 ft. tall

Hair and makeup stations and changing room

Stage Two Nine cyclorama
Stage Two Nine studio floor
Stage Two Nine roll-up door

Running · The approach

Wide, low
and close.

Footwear and running apparel, shorts and athletic tops, shot with a wide angle lens from dynamic angles. Close to the action, and the product.

Footwear running shoes

Apparel athletic apparel, a neutral color option and a loud option

Angles ground level, looking up, subject filling the frame

Reference
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Reference imagery

The look.

Low angles against hard sky, strobe and motion blur in the same frame, tight crops on legs and footwear, and small crews moving together.

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Reference imagery

Running · Location

The
Pavement.

Local streets, urban environments.

Local streets low, wide angles on the move, footwear filling the foreground

Urban environments stride sequences, strobe freezing the action

Reference
Reference

Lighting plan · On location

SUN / RIMHEAD AHEAD B · OPT. FILLRUNNERWIDE, LOW, CLOSE

Running · Studio

High key
studio.

Bright and clean. Wide lens gives a close up perspective on product and allows for dynamic motion shots. Rear curtain sync and HSS.

Look A pure high key, blown white cyc, soft wraparound key

Look B hard side light added, graphic shadows and form

Look C tight on product, outsole, knit and seam detail

Reference
Reference: runner seated on a light studio floor

Lighting plan · High key

WHITE CYCBG LEFTBG RIGHTLARGE KEYHARD SIDERUNNER

Running · Studio

Dark
studio.

Black set, twin hard rims, sweat and texture. Strobe freezes the shoe while the body drags with motion. Multi pop sequence on treadmill.

Props

1 inch plexiglass for sole shots from underneath

Treadmill for action shots in studio (sides removed)

Reference
Reference

Lighting plan · Dark studio

BLACK BACKGROUNDRIM LEFTRIM RIGHTHARD KEYRUNNER