Cliff Endsley x Profoto
A running and golf photoshoot w/ BTS video
Split 50/50 between running and golf.
Location
High key studio
Dark studio
Local streets, urban environments.
Clean white set. Emphasis on one impactful moment.
Black set, hard rims, sweat and texture. Multi-pop sequence. Props: plexiglass for underneath shots, treadmill for action shots.
Polished shots highlighting on course range.
Clean lifestyle imagery with different aesthetics, highlighting Cycle Mode.
Multi-pop swing studies on black.
A BTS video is captured throughout the shoot, featuring the Connect Pro remote.
Initial footage and images captured for the on course segment.



Sample images and footage
Running · Talent
Zeyla Olson @zeylaolson
Marc Reina @hey_marcareina
Zeyla Olson


Marc Reina


Studio · Vista, CA
3,400 sq. ft. studio with 24 ft. ceilings
Cyclorama 32 ft. wide x 30 ft. deep, coved
Overhead grid 20 x 20 ft., four independent winches
Roll-up door 12 ft. wide x 15 ft. tall
Hair and makeup stations and changing room



Running · The approach
Footwear and running apparel, shorts and athletic tops, shot with a wide angle lens from dynamic angles. Close to the action, and the product.
Footwear running shoes
Apparel athletic apparel, a neutral color option and a loud option
Angles ground level, looking up, subject filling the frame




Reference imagery
Low angles against hard sky, strobe and motion blur in the same frame, tight crops on legs and footwear, and small crews moving together.









Reference imagery
Running · Location
Local streets, urban environments.
Local streets low, wide angles on the move, footwear filling the foreground
Urban environments stride sequences, strobe freezing the action


Lighting plan · On location
Running · Studio
Bright and clean. Wide lens gives a close up perspective on product and allows for dynamic motion shots. Rear curtain sync and HSS.
Look A pure high key, blown white cyc, soft wraparound key
Look B hard side light added, graphic shadows and form
Look C tight on product, outsole, knit and seam detail


Lighting plan · High key
Running · Studio
Black set, twin hard rims, sweat and texture. Strobe freezes the shoe while the body drags with motion. Multi pop sequence on treadmill.
Props
1 inch plexiglass for sole shots from underneath
Treadmill for action shots in studio (sides removed)


Lighting plan · Dark studio